Getting Farmers into Mobile Apps Industry

Looking at the pace at which the mobile technology has dominated various businesses, apps for agricultural sector have not really taken off in a big way. The reasons are not far to seek; it’s basically a demand driven industry. Companies will make use of all the latest technology and try reaching out to their potential customers if they find they can make substantial increase in their customer base by using that technology. The same principle applies to mobile apps as well.

There is a general perception that the Indian farmer is not tech-savvy in general and this is not completely a false impression. The literacy rate of Indian farmers is at best very marginal and it requires significant individual effort to get to the level of being proficient in using modern gadgets and appliances. However, this landscape is changing rapidly with the immense popularity of smart phones as well as their reach in every rural household in recent times. Farmers, literate or illiterate are now spending big amount on purchasing mobile phones, and this segment of the population is huge enough to be ignored by businesses that deal with them.

But it’s a great challenge capturing this market of non-English speaking population which is comfortable in only the vernacular language, has a general low level of literacy and which is not tech savvy as the educated urban younger generation. Anant Computing Platform has precisely this focus in its features to deal with this challenge. The vernacular app development platform and AppWallet that update automatically are huge plus points when it comes to reaching out to this so far ignored customer segment from the digital revolution.

Manufacturing companies that communicate with farmers for selling their products, such as fertilizers or pesticides, warehousing and marketing companies that come to the aid of storage and marketing of the farmers’produce, the trading companies that are involved in buying or selling the farm produce, or the insurance companies that are involved in crop insurance – they can all benefit by suitably designing apps specifically targeted to this customer segment and bundling their products in proper design using Anant AppWallet.