The fluid state of mobile technology

The turn of the last millennium witnessed some real challenges. The first was the now infamous Y2K that wasn’t as bad a virus as it was projected to be, and the second was the dot com boom followed soon after by a bubble burst that shook the economy across the globe. On an equal scale is the challenge posed by the market on the mobile technology in the present decade, which unless addressed in the right perspective, has the potential to shake the global economy the same way as dot com revolution did in the late 90s.

Mobile apps have brought about a kind of revolution in the way people use digital technology. It is probably the single biggest breakthrough after internet revolution that took the world by storm about 25 years back. But the landscape for mobile apps is changing very fast in recent years. If the mobile app developing companies do not match the market expectations, it may be extremely difficult for them to survive the onslaught of market dynamics.

·         Mobile apps developers have to focus more and more on improving user experience. They have to ensure that what they develop should work seamlessly across all screen size and devices. Single app for all phones can add value to their brand.

·         App developers must adopt full proof and up-to-date measures to secure their apps infrastructure. Majority of us store important information in our phones, to which many of the apps resting in our phones have access. To keep all kinds of data and information including those relating to transactions safe, we are also willing to pay more.

·         Certain sectors such as health care institutes and banks are prone to attracting cyber criminals, and data security is extremely critical for such users. App developers have to take special care of the security concerns of vulnerable sectors.

·         There is a huge market for apps developed in vernacular languages. In a country like India, where smart phone user population is growing rapidly, there are millions of people who do not understand English. Addressing their need should be the prime concern of app development companies.

·         It’s an age of travelling light with minimum baggage. The same applies to the apps that you carry in your smart phone. People expect light apps with minimum memory space and nothing that starts eating your RAM or makes your phone slow.

These are some of the few market realities that sooner or later the companies will have to come to terms with in the rapidly changing digital landscape.